Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Espada Selvagem Visual Identity by Pedro Panetto
Pedro Panetto recognized for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Espada Selvagem Visual Identity by Pedro Panetto. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Espada Selvagem Visual Identity
Espada Selvagem is a visual identity for a medieval fencing club in Brazil. The design is inspired by the beasts of ancient heraldry, reinterpreted in a modern way. A jaguar was chosen because the animal is native to Brazil and suggests speed, energy and competitiveness. The spots of the jaguar are formed by circles that also create a sense of movement. The drawing follows the proportion of the golden ratio. The symbol is built in vector format, so the identity can be applied to uniforms, patches, books, medals, flags and social media in many sizes.
About Pedro Panetto
Pedro Panetto is a Brazilian designer. He has an YouTube channel focused on design. He is also the author of a course on Golden Ratio Applied to Design. In addition, he also works giving lectures in Brazil. Graduated in 2012. His work is focused on the Design of Visual Identities, receiving much attention for his studies and applications of the Golden Ratio. His work has been published on various blogs and pages of design and creativity. He also had his work published in two Design books: "Visual Harmony, Proportions in Graphic Design" by SendPoints, and “LOGO TALKS IV” from publisher Artpower.
Award Record
This recognition makes Pedro Panetto a winner of 8 A' Design Awards. The awards span the editions from 2016 - 2017 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170535
- A' Design Award Page: https://competition.adesignaward.com/170535
- Media Showcase: https://www.designnewsroom.com/!170535
- Laureate Profile: https://dezigners.org/d/158092
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Espada Selvagem Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Saddle Brown, Burly Wood, Peru and Sienna
- Images
- 5
The Recognition
- Laureate
- Pedro Panetto
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170535
Design Details
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness. It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
- Inspiration
- Visual identity for a medieval fencing club. The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition. It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
- Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing. The jaguar was chosen as a symbol that perfectly conveys these elements. It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
- Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes. The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
- Realization and Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function. The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
- Operation and Interaction
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags. In each context it can be used in a different way.
- Project Duration and Location
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Specifications
- The jaguar design follows the mathematical rule of the golden ratio: 1.618... The entire project is in vector format, so it can be adapted to any size and proportion.
- Keywords
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
