Silver Packaging · 2025
Doritos x Empirical Nacho Cheese Spirit Influencer Kit
by PepsiCo Design and Innovation
- Silver A' Design Award 2025 in Packaging
- Estimated Number of Design Views: 22,899
- Verification code FC86843B32 · Verify this award
Colors
About Doritos x Empirical Nacho Cheese Spirit Influencer Kit
Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.
About the Silver A' Design Award
Doritos x Empirical Nacho Cheese Spirit Influencer Kit is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Doritos x Empirical Nacho Cheese Spirit Influencer Kit is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Doritos x Empirical Nacho Cheese Spirit Influencer Kit is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.