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Houcai Wang's Qili Perfume commands immediate attention through its striking juxtaposition of refined luxury packaging against primordial geological formations, establishing a visual dialogue between…
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Silver Packaging · 2025

Qili Perfume

by Wang Houcai

  • Silver A' Design Award 2025 in Packaging
  • CLIENT: Banwea Brand Design (Shanghai) Co., Ltd.
  • Estimated Number of Design Views: 41,987
  • Verification code 9E274494D4 · Verify this award
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About Qili Perfume

Qili is an artistic fragrance brand that explores nature and the inner world. Its name, meaning 'all things coexist and all things are connected,' expresses the concept of harmonious symbiosis with nature. Integrating Eastern philosophy and modern aesthetics, the brand presents consumers with a fusion of senses and rationality through its profound design language. This not only gives Qili perfume a special appearance but also highlights the brand's infinite expression of fragrance in form.

About the Silver A' Design Award

Qili Perfume is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Qili Perfume is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Qili Perfume is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging
bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags
Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology
The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge
The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research
We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration
The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration
The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow
Open the bottle cap and press the pump head to use
Image Credits
Image #1 :wang houcai, QíLI perfume,2024

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