Iron Packaging · 2024
Mirinda Global Refresh Beverage Packaging
by PepsiCo Design and Innovation
- A' Design Award 2024 in Packaging
- CLIENT: PepsiCo
- Estimated Number of Design Views: 22,366
- Verification code D351D94D78 · Verify this award
Colors
About Mirinda Global Refresh Beverage Packaging
Mirinda Global Refresh is a beverage packaging design created for a carbonated soft drink brand. The packaging gives the brand a clearly updated and differentiated point of view within the carbonated soft drink category. The visual language is vibrant, modern and creative, developed with the tastes of a young, digital and highly visual audience in mind. The design also reflects the brand legacy of new and surprising fruity flavors. The renewed appearance aims to build greater awareness and to help the brand stand out in the current market.
About the A' Design Award
Mirinda Global Refresh Beverage Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Mirinda Global Refresh Beverage Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Mirinda Global Refresh Beverage Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Inspiration
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.