Iron Graphic · 2024
Sanat Visual Identity Design
- A' Design Award 2024 in Graphic
- CLIENT: Tamer El-Menyawi
- Estimated Number of Design Views: 10,461
- Verification code EBEA876909 · Verify this award
Colors
About Sanat Visual Identity Design
Sanat is a visual identity designed for an interior design and decoration company. The design is based on minimalism and abstraction. Simple lines form the letter S in a modern way. The golden ratio guides the proportions of these lines. A single hue is used in several tones throughout the identity. The reduced form is intended to convey the message of the company in a clear and direct way. The identity reflects the vision and the design approach of the company. The project was completed in about two weeks in February 2020.
About the A' Design Award
Sanat Visual Identity Design is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Sanat Visual Identity Design is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Sanat Visual Identity Design is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
- Dimensions & Packaging
- The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
- Tags
- Minimal, Creative, Visual Identity, Interior Design, Logo
- Production Technology
- This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
- Design Challenge
- The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
- Research
- With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
- Inspiration
- Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
- Project Duration
- This design was implemented in about two weeks, in February 2020.
- Operation Flow
- Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.
