Press Release
Sanat Visual Identity Design by Tamer El-Menyawi Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Tamer El-Menyawi for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Sanat Visual Identity Design by Tamer El-Menyawi. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Sanat Visual Identity Design
Sanat is a visual identity designed for an interior design and decoration company. The design is based on minimalism and abstraction. Simple lines form the letter S in a modern way. The golden ratio guides the proportions of these lines. A single hue is used in several tones throughout the identity. The reduced form is intended to convey the message of the company in a clear and direct way. The identity reflects the vision and the design approach of the company. The project was completed in about two weeks in February 2020.
About Tamer El-Menyawi
Tamer El-Menyawi is an Entrepreneur, Graphic Designer, Creative Director and Advertising Expert, holds a Bachelor’s degree in media and has a demonstrated history of nearly 25 years in the field of Graphic Design and Advertising. Since 1998, He has been involved in building brand identities and designing various types of branding for a large number of business, management, commercial, industrial, educational, media, sports and other entities in different countries on several continents, ranging from multi-national companies to individual entities.
Award Record
With this recognition, Tamer El-Menyawi is a winner of 2 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156024
- A' Design Award Page: https://competition.adesignaward.com/156024
- Media Showcase: https://www.designnewsroom.com/!156024
- Laureate Profile: https://dezigners.org/d/333348
- Further Information from the Laureate: https://www.behance.net/gallery/102289261/sanat
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sanat Visual Identity Design
- Function
- Visual Identity Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dim Gray, Dark Slate Gray, Black, Light Steel Blue and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Tamer El-Menyawi
- Country
- Saudi Arabia
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156024
Design Details
- Unique Properties
- The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
- Inspiration
- Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
- Research
- With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
- Challenge
- The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
- Realization and Technology
- This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
- Operation and Interaction
- Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.
- Project Duration and Location
- This design was implemented in about two weeks, in February 2020.
- Specifications
- The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
- Keywords
- Minimal, Creative, Visual Identity, Interior Design, Logo
