Bronze Packaging · 2024
Shun Pin Lang 480 Blue Packaging
by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
- Bronze A' Design Award 2024 in Packaging
- CLIENT: Chengdu Mind-and-Hand Positioning Co., Ltd
- Estimated Number of Design Views: 12,614
- Verification code DBBEDE2696 · Verify this award
Colors
About Shun Pin Lang 480 Blue Packaging
Shun Pin Lang 480 Blue is a beverage packaging design for a bottled drink. The bottle is fully transparent and cylindrical, with a geometric form that is easy to hold. A blue peony motif is applied to the bottle body. In Chinese tradition, the peony stands for prosperity and good fortune. Hot stamping adds fine golden patterns to the bottle neck. Gold foil on the cap marks the blue, red and gold versions of the series. The blue color scheme supports a simple and elegant appearance and helps consumers recognize the brand on the shelf.
About the Bronze A' Design Award
Shun Pin Lang 480 Blue Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Shun Pin Lang 480 Blue Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Shun Pin Lang 480 Blue Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
- Dimensions & Packaging
- The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
- Tags
- Packaging
- Production Technology
- Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
- Design Challenge
- The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
- Inspiration
- Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
- Operation Flow
- This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
