Bronze Packaging · 2024
Lucky Forever Tea Packaging
by Shenzhen Banana Design Co. Ltd
- Bronze A' Design Award 2024 in Packaging
- CLIENT: Shenzhen Banana Design Co. LTD
- Estimated Number of Design Views: 12,714
- Verification code 4D3D7FEF84 · Verify this award
Colors
About Lucky Forever Tea Packaging
Lucky Forever Tea is a paper packaging design for Pu-erh tea. The box holds five round tea bags, one for each day of a working week. A mesh compartment inside allows brewing on the go, in the office or during travel. The pull-out paper box is printed and foil stamped. Illustrations in a modern style show traditional auspicious motifs such as cranes, gourds, peonies, magpies, koi fish, lanterns and ingots. The festive design carries wishes for a better future. The aim is to make Pu-erh tea simple and appealing for young consumers.
About the Bronze A' Design Award
Lucky Forever Tea Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Lucky Forever Tea Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Lucky Forever Tea Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future. - Tags
- Tea Packaging、Lucky Forever
- Production Technology
- The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
- Design Challenge
- Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee. - Research
- This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future. - Inspiration
- The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future. - Project Duration
- The project was completed in Shenzhen in August 2022
