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Tang Shengxing's Xinjihao Bingdao Tea Packaging commands immediate visual attention through its masterful deployment of a dramatic split-composition strategy that juxtaposes two distinct chromatic…
Tang Shengxing's Xinjihao Bingdao Tea Packaging presents a commanding monochromatic composition dominated by saturated vermillion red establishing immediate chromatic authority across the entire…
Rendered from a dramatic overhead vantage establishing bird's-eye spatial command, Tang Shengxing's Tea Packaging system deploys a geometric composition governed by diagonal recession and rhythmic…
A richly layered tea packaging design presents itself through a sophisticated interplay of deep crimson panels and an elaborate central illustration panel, establishing immediate visual hierarchy…
A richly saturated vermillion ground establishes immediate chromatic authority across this tea packaging composition, employing a monochromatic red palette that ranges from deep burgundy in recessed…

Silver Packaging · 2023

Xinjihao Bingdao Tea Packaging

by Tang Shengxing

  • Silver A' Design Award 2023 in Packaging
  • CLIENT: Bama Tea Co., Ltd
  • Estimated Number of Design Views: 25,799
  • Verification code E7CB2D51CA · Verify this award
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About Xinjihao Bingdao Tea Packaging

Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.

About the Silver A' Design Award

Xinjihao Bingdao Tea Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Xinjihao Bingdao Tea Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Xinjihao Bingdao Tea Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

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Unique Properties
This is a kind of primitive forest Pu 'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forest anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu 'er tea.
Inspiration
Focusing on the position of "Be naturally formed, Tea Fragrance Oriental", the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. The residents, animals and plants in the tropical rain forest coexist in harmony, forming a vivid and beautiful aesthetic feeling. Establish a strong Oriental flavor, distinctive product image.

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