Gold Packaging · 2023
Galaxy Trail X Mid-Autumn Festival Food Packaging
by Hu Jijun
- Golden A' Design Award 2023 in Packaging
- Estimated Number of Design Views: 38,245
- Verification code 553D5BF2B5 · Verify this award
Colors
About Galaxy Trail X Mid-Autumn Festival Food Packaging
Galaxy Trail X is a Mid-Autumn Festival food packaging design developed with a planetarium. The outer casing is a silver metal box shaped as a triangle, a form chosen for its links to space and communication. Unlike standard flat iron boxes, the top of the casing is raised by one centimetre, expressing the wish to break through the plane and reach for the stars. The inner lining replaces plastic foam with a cardboard structure fixed by interlocking tabs and no glue. The box measures 361 by 312 by 75 millimetres.
About the Golden A' Design Award
Galaxy Trail X Mid-Autumn Festival Food Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Galaxy Trail X Mid-Autumn Festival Food Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Galaxy Trail X Mid-Autumn Festival Food Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Press Kit
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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