Bronze Packaging · 2023
Shadlee Mocktail Drinks
- Bronze A' Design Award 2023 in Packaging
- CLIENT: Shadlee Co., Ltd.
- Estimated Number of Design Views: 12,954
- Verification code 21F0031214 · Verify this award
Colors
About Shadlee Mocktail Drinks
Shadlee is a packaging design for a range of non-alcoholic mocktail drinks. The drinks are made for people who prefer not to drink alcohol at parties. Five flavours are presented, and each bottle carries the illustration of a different animal. The animal faces were simplified into flat geometric shapes and drawn by hand in a modern style. High contrast colours are applied to make the labels visible on the shelf. Visual unity links all five labels, while the colourful illustrations create a cheerful atmosphere.
About the Bronze A' Design Award
Shadlee Mocktail Drinks is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Shadlee Mocktail Drinks is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Shadlee Mocktail Drinks splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.