Gold Graphic · 2023
Chinese Style Coffee Packaging And Posters
by Weina Xiao
- Golden A' Design Award 2023 in Graphic
- CLIENT: Manta Ray Coffee Roasters
- Estimated Number of Design Views: 127,069
- Verification code 3900A3A3D3 · Verify this award
Colors
About Chinese Style Coffee Packaging And Posters
Chinese Style Coffee is a series of illustrations created for a coffee bean brand and applied to packaging and posters. The illustrations combine coffee culture with traditional Chinese culture. Characters from Peking Opera and Chinese swordsmen replace the usual figures of coffee advertising. The poses come from Peking Opera performance and recall the gesture of lifting a coffee cup. Each illustration is drawn in a pencil style with the Procreate application, which keeps a handmade feel and fine detail. The size of each illustration is 21 by 29.7 centimeters.
About the Golden A' Design Award
Chinese Style Coffee Packaging And Posters is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Chinese Style Coffee Packaging And Posters is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Chinese Style Coffee Packaging And Posters creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Press Kit
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021