Press Release
Chinese Style Coffee Packaging And Posters by Weina Xiao Receives the Golden A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Weina Xiao for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Chinese Style Coffee Packaging And Posters by Weina Xiao, designed for Manta Ray Coffee Roasters, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Chinese Style Coffee Packaging And Posters
Chinese Style Coffee is a series of illustrations created for a coffee bean brand and applied to packaging and posters. The illustrations combine coffee culture with traditional Chinese culture. Characters from Peking Opera and Chinese swordsmen replace the usual figures of coffee advertising. The poses come from Peking Opera performance and recall the gesture of lifting a coffee cup. Each illustration is drawn in a pencil style with the Procreate application, which keeps a handmade feel and fine detail. The size of each illustration is 21 by 29.7 centimeters.
About Weina Xiao
She is a freelance illustrator who excels in integrating illustrations into designs. With clients all over the world, her unique artwork can be seen in various corners of the globe. Her boundless imagination and distinctive style set her apart in the design industry. She infuses her ideas into every artwork, creating pieces that are truly one-of-a-kind. Whether on paper or in digital media, he creates captivating works with his unique ideas and exceptional skills, injecting new vitality and innovation into the design world.
Award Record
With this recognition, Weina Xiao is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/145544
- A' Design Award Page: https://competition.adesignaward.com/145544
- Media Showcase: https://www.designnewsroom.com/!145544
- Laureate Profile: https://dezigners.org/d/328128
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chinese Style Coffee Packaging And Posters
- Function
- Packaging And Posters
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Slate Gray, Dark Gray, Silver, Dim Gray and Gainsboro
- Images
- 5
- Client
- Manta Ray Coffee Roasters
The Recognition
- Laureate
- Weina Xiao
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145544
Credits
- Image Credits
- illustration Weina Xiao，2021
Design Details
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Realization and Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Operation and Interaction
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Project Duration and Location
- The project started in China in October 2020 and was completed in China in January 2021.
- Specifications
- Illustration size:21cmx29.7cm,300pdi
- Keywords
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
