Iron Packaging · 2023
Gojaming Juice Packaging
by Qichao An
- A' Design Award 2023 in Packaging
- CLIENT: Mornice Brand Design
- Estimated Number of Design Views: 12,540
- Verification code 5294316729 · Verify this award
Colors
About Gojaming Juice Packaging
Gojaming is a packaging design for a range of freshly squeezed fruit juices. The packaging consists of a PET bottle with an applied label, measuring 70 mm in width, 35 mm in depth and 200 mm in height. Elements of the Gojaming logo are expanded and used as the main visual of the whole package, forming a unified brand identity. The range has three flavors, and each flavor is given a different color that matches the related fruit. The colors and the fruit elements help consumers identify each flavor quickly.
About the A' Design Award
Gojaming Juice Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Gojaming Juice Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Gojaming Juice Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Dimensions & Packaging
- Width 70 mm x Depth 35 mm x Height 200 mm
- Tags
- Branding, Packaging,Juice,Colorful,Beverage
- Production Technology
- Label plus PET bottle
- Design Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Project Duration
- The project started in September, 2021
- Operation Flow
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Image Credits
- Designer:Qichao An,2021.
