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Unajiro Visual Identity by Keisuke Akari
Unajiro Visual Identity by Keisuke Akari
Unajiro Visual Identity by Keisuke Akari
Unajiro Visual Identity by Keisuke Akari
Unajiro Visual Identity by Keisuke Akari

Silver Graphic · 2023

Unajiro Visual Identity

by Keisuke Akari

  • Silver A' Design Award 2023 in Graphic
  • CLIENT: Spiceworks
  • Estimated Number of Design Views: 34,278
  • Verification code B2FB3C1A0F · Verify this award
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About Unajiro Visual Identity

Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.

About the Silver A' Design Award

Unajiro Visual Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Unajiro Visual Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Unajiro Visual Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
I created the visual identity of Eel Jiro. We create logos and design them in total, such as decorations such as goodwill and lanterns, chopstick bags, and apron. I was particular about the recycling mark of the chopstick bag.
Dimensions & Packaging
CARD IS 90MMX51MM
Production Technology
We created the concept of a delicious rice bowl.
The "prosperous business" on the front cover is a wish that business will go well.
We put importance on the Japanese style.
Inspiration
It is an acronym for "U" in Japanese katakana, "U" in hiragana, "Umai" which means delicious, and an acronym for eel.
It is a Japanese craftsman-like design.
Image Credits
ALL KEISUKE AKARI

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