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DesignNewswire · COMO, Italy ·

Keisuke Akari Receives the Silver A' Design Award for Unajiro Visual Identity in Graphics, Illustration and Visual Communication Design

Keisuke Akari recognized for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Unajiro Visual Identity by Keisuke Akari, designed for Spiceworks. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Unajiro Visual Identity

Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.

About Keisuke Akari

Engaged in design and creative work since 2005. In 2009, joined a design company as a co-founder and chief designer. Work on commercial design for various formats. Moved to Tokyo from 2013. At the same time, CRATER was established and became independent as a freelance designer. 2013 Partnered as an external creative director of ATG associates GK. 2014 Participated as CCO Chief Creative Officer, Director of Orb Co., Ltd. Incorporated from CRATER to Crater Co., Ltd. in 2019 Focusing on logo design, he produces graphics, packages, and the web.

Award Record

This recognition makes Keisuke Akari a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Unajiro Visual Identity
Function
Visual Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Saddle Brown, Sienna, Black and Peru
Images
5
Client
Spiceworks

The Recognition

Laureate
Keisuke Akari
Country
Japan
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#142096

Credits

Image Credits
ALL KEISUKE AKARI

Design Details

Unique Properties
I created the visual identity of Eel Jiro. We create logos and design them in total, such as decorations such as goodwill and lanterns, chopstick bags, and apron. I was particular about the recycling mark of the chopstick bag.
Inspiration
It is an acronym for "U" in Japanese katakana, "U" in hiragana, "Umai" which means delicious, and an acronym for eel. It is a Japanese craftsman-like design.
Realization and Technology
We created the concept of a delicious rice bowl. The "prosperous business" on the front cover is a wish that business will go well. We put importance on the Japanese style.

Good Design Deserves Great Recognition

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