Gold Packaging · 2023
Moon and Tea Mid Autumn Gift Box Packaging
by Chenxiang Xi
- Golden A' Design Award 2023 in Packaging
- CLIENT: 5gN² Creative Design Studio
- Estimated Number of Design Views: 41,250
- Verification code 3482F25A5C · Verify this award
Colors
About Moon and Tea Mid Autumn Gift Box Packaging
Moon and Tea Mid Autumn is a gift box created for the Mid-Autumn Festival, which is traditionally celebrated in China in the eighth month of the lunar year. The box is made of natural materials such as bamboo, ceramics and wheat straw. It holds moon cakes with local colored rice and Pu-erh tea. Every part is designed for reuse. The body and the white porcelain cover plate become a tea tray, while the handle serves as a spoon. The inner box can be turned into a moon lantern, and the spherical part of the cover can be used as an incense burner.
About the Golden A' Design Award
Moon and Tea Mid Autumn Gift Box Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Moon and Tea Mid Autumn Gift Box Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Moon and Tea Mid Autumn Gift Box Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Press Kit
- Unique Properties
- The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
- Dimensions & Packaging
- 24.5cm x 8.5cm x 30cm
- Production Technology
- The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
- Design Challenge
- In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.
Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.
Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. - Research
- Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
- Inspiration
- It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
- Project Duration
- The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
- Operation Flow
- Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
