Stamatakis Bakery Rebranding by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2023
Stamatakis Bakery Rebranding
Client: Stamatakis
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #141269The Design
About Stamatakis Bakery Rebranding
A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.
The Recognition
About the Golden A' Design Award
Stamatakis Bakery Rebranding is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Stamatakis Bakery Rebranding is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Stamatakis Bakery Rebranding creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Strategic Brand & Packaging Design Services
We transform brands through strategic positioning and award-winning packaging design. Our expertise spans luxury goods, food & beverage, and consumer products, with over 25 years creating memorable brand experiences. From concept to production, we craft distinctive visual identities that connect with audiences and drive business results.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The matriarch of the Greek family, with her homemade recipes, embodies the value of family and the love a mother gives to her children.
What has been your main focus in designing this work? Especially what did you want to achieve?
This is about how a real person became the inspiration for a multi-awarded brand. How the story of a family of Cretan bakers who wanted to pay tribute to their mother and her recipes created something unique yet totally functional. Her guiding spirit guided our design which made her the heroine of the brand. Her face, through the art of lithography, made it alive. Her hair and dress acquired pieces of breads and wheat fields. Her ribbons were made of scraps and leftover papers which instead of being thrown away, became part of the creation.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm - Tags
- Rebranding, packaging design, bakery
- Production Technology
- The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. - Design Challenge
- The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way. - Research
- There was no research for this project
- Inspiration
- It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
- Project Duration
- he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
- Operation Flow
- All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
- Patents
- No Patents
- Team Members
- creative director: Antonia Skaraki
art director: Andreas Deskas - Image Credits
- Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
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