Silver Packaging · 2022

Devynerios Labels

by Asta Kauspedaite

Silver A' Design Award 2022 in Packaging
CLIENT: Mv Group
Estimated Number of Design Views: 33,282
Verification code 10462644BB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Devynerios Labels

Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, authentic production methods and recipes based on natural ingredients. Each product is distinctive and different. The key features are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi layered and rich, immersing you into the mystical world of herbs. Raudonos, courage and youthfulness are reflected using asymmetry and vivid colors.

About the Silver A' Design Award

Devynerios Labels is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Devynerios Labels is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Devynerios Labels is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Image Credits: Edgaras Marozas