Bronze Packaging · 2022
Mid Autumn Festival Gift Tea Packaging
by Li Jiuzhou
- Bronze A' Design Award 2022 in Packaging
- CLIENT: Li jiuzhou Studio
- Estimated Number of Design Views: 13,537
- Verification code AE0E588223 · Verify this award
Colors
About Mid Autumn Festival Gift Tea Packaging
Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
About the Bronze A' Design Award
Mid Autumn Festival Gift Tea Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Mid Autumn Festival Gift Tea Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Mid Autumn Festival Gift Tea Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
- Dimensions & Packaging
- Width 300mm x Depth 300mm x Height 50mm
- Tags
- Tea， Gift， Premium， Blue， Moon
- Production Technology
- I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
- Design Challenge
- how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
- Research
- Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
- Inspiration
- In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon. - Project Duration
- The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
- Operation Flow
- At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.