Silver Packaging · 2022
Satine Pro Milk Packaging
by L3branding
- Silver A' Design Award 2022 in Packaging
- CLIENT: L3branding
- Estimated Number of Design Views: 25,917
- Verification code 8B54908487 · Verify this award
Colors
About Satine Pro Milk Packaging
Satine Pro is a packaging design for an ultrafiltration milk sold in China. The milk has a protein content of 6 grams per 100 millilitres. The design places the number 6 at the visual centre of the pack, formed by deconstructing and recombining natural elements such as cows and plants. A complete cow is hidden within the picture. The approach draws on Cubism and abstract art, where reality is taken apart and rebuilt. The packaging measures 50 by 50 by 180 millimetres. The aim is to define a new milk subcategory and to express a natural and refined character.
About the Silver A' Design Award
Satine Pro Milk Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Satine Pro Milk Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Satine Pro Milk Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.