Meandre Bottle and Package Design by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
Meandre Bottle and Package Design
by Jiawei Wu
Client: Jiawei Wu Design
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #137809The Design
About Meandre Bottle and Package Design
Meandre is a bottle and packaging design created for a natural perfume brand. The name comes from a French word that means curves of a river. The design aims to give an immersive experience of wandering in a forest. The cap follows the form of a bending branch, and the bottle is made of North American walnut shaped by a wood bending process. An information card carries a photograph and a description of the rural French forest that inspired the fragrance. Only natural, woody notes are used in the scent.
The Recognition
About the Bronze A' Design Award
Meandre Bottle and Package Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Meandre Bottle and Package Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Meandre Bottle and Package Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to natural elements in the Meandre Bottle and Package Design, particularly the stone-like container and branch-inspired cap, beautifully captures the essence of forest wandering - could you share the creative journey that led to these distinctive design choices?
I’ve always been drawn to crafted packaging and objects that carry a sense of human touch. When I first began the Meandre project, I wanted to explore how a woody fragrance could evoke emotion through storytelling. I asked myself: if a pink heart represents romance, what kind of story should Meandre tell?The word “Meandre” itself — meaning the curves of a river — already evokes a sense of natural freedom and flow. To shape that into design, I began by writing down objects and emotions that reminded me of walking through the forest. I also spoke with friends, gathered research, and built moodboards that connected these feelings.Once the overall direction was clear, I studied textures and materials that could translate this atmosphere into touch and form. Because packaging directly engages our senses, I wanted every surface and curve to amplify that immersive, nature-driven emotion.
The Meandre Bottle and Package Design demonstrates remarkable material selection with North American walnut and stone-inspired elements - how did your research into sustainable materials influence the final aesthetic and functional decisions?
Every material choice must first serve the story. I’m naturally curious about how different materials express emotion, and I often experiment with their tactile and visual qualities.For Meandre, the fragrance already carried a sense of nature, so it felt right to highlight craftsmanship and honesty through materiality. I studied various types of wood and stone to find the right balance — one that felt both raw and refined. Walnut offered warmth and longevity, while the stone-like texture grounded the concept with quiet strength.The harmony between these materials not only reflects sustainability but also deepens the emotional resonance of the design.
Your Bronze A' Design Award-winning Meandre Bottle and Package Design creates an immersive forest experience through packaging - could you elaborate on how you translated the concept of "méandre" (river curves) into tangible design elements?
At the beginning, I wanted the fragrance to feel like a slow, meditative walk through the woods — something fluid and continuous. The word méandre naturally suggested movement, so I explored visual metaphors that could express it: winding paths, flowing rivers, scattered branches.Among these, the branch stood out as a symbol of memory — a trace of the journey itself. I used it as the inspiration for the cap, while the bottle’s body took on the tactile texture of riverbed stones. These two elements together became metaphors for the gentle rhythm of nature.Every detail in the design tells part of that wandering story, creating a sensory connection between landscape and emotion.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
- Dimensions & Packaging
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Tags
- Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
- Production Technology
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Design Challenge
- The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
- Research
- The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
- Inspiration
- The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
- Project Duration
- The project started in 2020 and finished in 2021.
- Operation Flow
- Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
- Patents
- Jiawei Wu
- Team Members
- Jiawei Wu
- Image Credits
- Design:Jiawei Wu
Photo Credits: Sonia Szostak
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