Bronze Packaging · 2022
Pindao Tiancheng Liquor Packaging
by Jun Li
- Bronze A' Design Award 2022 in Packaging
- CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
- Estimated Number of Design Views: 13,136
- Verification code C207D257D2 · Verify this award
Colors
About Pindao Tiancheng Liquor Packaging
Pindao Tiancheng is a packaging design for a liquor brand, based on Taoist culture. The glass bottle is shaped as the number one, a reference to the Taoist idea that one gives rise to all things. The simple form reflects the brand culture and makes the product easy to recognize. The glass bottle is sprayed with color and the pattern is baked onto the surface. The box is made of special paper with bronzing and embossing, and measures 150 by 120 by 300 millimeters. The box opens from the side for easy display. After use, the bottle can serve as a vase or a decoration.
About the Bronze A' Design Award
Pindao Tiancheng Liquor Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Pindao Tiancheng Liquor Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Pindao Tiancheng Liquor Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
- Dimensions & Packaging
- The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
- Tags
- Taoist Culture，Simplicity, Differentiation
- Production Technology
- The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
- Design Challenge
- It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
- Research
- Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
- Inspiration
- The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
- Project Duration
- The project started in January 2021 and will be completed in April 2021.
- Operation Flow
- The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
