Bronze Packaging · 2022
Whater Packaging
by Bloomage Biotechnology Corporation Limited
- Bronze A' Design Award 2022 in Packaging
- CLIENT: Bloomage Biotechnology Corporation Limited
- Estimated Number of Design Views: 12,098
- Verification code 3363CFFF97 · Verify this award
Colors
About Whater Packaging
Whater is a bottle designed for a hyaluronic acid drinking water. The capsule-shaped bottle is made of PET, while the inner cover and the outer capsule-shaped cover are made of PP. The bottle and the cap are produced by injection molding and blowing, and the label is made by screen printing and back printing. A blue water drop label on a transparent base states the theme of the brand. The frosted texture of the outer cover improves the grip. The full height of 168 millimeters allows the bottle to be carried in small bags.
About the Bronze A' Design Award
Whater Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Whater Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Whater Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- WHATER is produced by Bloomage Biotech, the biggest player in Research and Development, production and sales of hyaluronic acid. Bloomage Biotech, which is committed to creative technology for vibrant life, is also the first HA manufacturer that applied for the UltraHA as the new material for food and got approval.
Containing hyaluronic acid manufactured by Bloomage Biotech, and using a minimalist formula, WHATER is a healthy HA drink for daily consumption. Naturally found in the body, hyaluronic acid is a natural moisturizer of the human body, with the ability to hold up to 1,000 times its weight of water.
As a spring of biotechnology, WHATER enables people to supplement hyaluronic acid while drinking water, activating radiant glows from the inside out. - Dimensions & Packaging
- 60mm*60mm*168mm
- Tags
- Portable, exquisite, convenient, moist and elastic, hydrating
- Production Technology
- The bottle and its cap are produced by injection molding and blowing processes, while its label is made by screen printing and back printing processes. The capsule-shaped bottle is made of PET, while its inner cover and outer capsule-shaped cover are made of PP.
- Design Challenge
- The package design is the most challenging for the design team. The design for traditional mineral water bottles is already quite mature, so it's very difficult to make further innovation and optimization. Hence, the team shifts to designing in light of the shapes of capsules and lipsticks and makes the product as exquisite, convenient and safe as expected.
- Research
- WHATER is the first domestic hyaluronic acid drinkable water in China produced by Bloomage. The product formula is very simple, as it only contains purified water and hyaluronic acid, with no additives or antisepsis. Considering the recommended daily usage and the need for carrying, the design team selects the recyclable PP as the bottle material that endures the heat of up to 140°C. They apply innovative germ-free canning techniques to ensure users' clean and safe water intake.
- Inspiration
- Water Capsule adopts a minimalist design. The blue water drop label design on the bottle not only serves as a visual hammer, but also reflects its positioning of water retention thousand-time of similar products and its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, and makes it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, which accentuates the theme of the brand.
- Project Duration
- The project was launched in Beijing in March 2021, completed in August the same year, and made its debut at China Cosmetic Summit in Shanghai in September 2021.
- Operation Flow
- With a full height of 168mm, it can be easily put into carry-on luggage such as satchels and underarm bags so that customers experience the moist maintenance of the hyaluronic acid water anytime and anywhere. The (frosted/smooth) surface and ergonomic bottle size design gives users a good grip.
