Silver Packaging · 2021
Solemici Packaging Packaging Concept
- Silver A' Design Award 2021 in Packaging
- CLIENT: Dmitry Kultygin
- Estimated Number of Design Views: 24,278
- Verification code 4DD439295E · Verify this award
Colors
About Solemici Packaging Packaging Concept
Solemici is a packaging design for Italian meat delicacies such as salami and prosciutto. The design compares the taste of the product with masterpieces of Renaissance art. The main package is a plastic tray printed with a marble texture. The paper header is produced with offset printing and gold foil stamping, which supports the premium character of the product. The tray measures 225 mm in height and 123 mm in width. Bright colors and contrasting details help the product stand out on the store shelf. The design also reflects respect for traditional production methods.
About the Silver A' Design Award
Solemici Packaging Packaging Concept is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Solemici Packaging Packaging Concept is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Solemici Packaging Packaging Concept is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
