Bronze Packaging · 2024
Nianfenyuanjiang Liquor Packaging
by Dai Longfeng
- Bronze A' Design Award 2024 in Packaging
- Estimated Number of Design Views: 18,105
- Verification code B40E07E6B3 · Verify this award
Colors
About Nianfenyuanjiang Liquor Packaging
Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.
About the Bronze A' Design Award
Nianfenyuanjiang Liquor Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Nianfenyuanjiang Liquor Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Nianfenyuanjiang Liquor Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
- Dimensions & Packaging
- 350X120X280
- Tags
- Chinese culture，Chinese liquor，Environmental protection imitation wood material
- Production Technology
- Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
- Design Challenge
- The real degree of imitation wood is a big challenge.
- Research
- The combination of traditional Chinese culture and modern craftsmanship.
- Inspiration
- Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
- Project Duration
- March 2023,Shenzhen, China.
- Operation Flow
- Conventional open box type,It is conducive to mass production and product protection.
- Image Credits
- Longfeng Dai
