Plaza del Sol Crisp Bag by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2020
Plaza del Sol Crisp Bag
by Estudio Maba
Client: Plaza del Sol
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #104257The Design
About Plaza del Sol Crisp Bag
Plaza del Sol is a packaging design for bags of crisps. The graphics draw on folk motifs and souvenir objects found in Spanish tourist cities, and these references are presented in a contemporary way with humor. Each flow pack tells a short story built from souvenir items, with the intention of making the buyer smile. The images are created through still life photography arranged in a set, and the bags are produced by flexographic printing. Each bag measures 195 by 320 millimeters.
The Recognition
About the Bronze A' Design Award
Plaza del Sol Crisp Bag is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Plaza del Sol Crisp Bag is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Plaza del Sol Crisp Bag splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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