HanKkeut 品牌識別

由 Jaehun Kim

客戶: Visang

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #99386 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 HanKkeut 品牌識別

HanKkeut係一套由學生同老師合作開發嘅小學教科書品牌識別。品牌目標係喺學習上做到一體化嘅連結。封面圖形運用咗一條由品牌識別圖像延伸出嚟嘅連貫筆觸，表達出向上提升嘅感覺。同一款筆觸應用喺所有HanKkeut書籍上，營造出一致嘅視覺特色。封面採用鮮明嘅色彩、壓紋質感同鐳射貼紙。唔同年齡層以唔同嘅封面顏色作區分。

榮譽認可

關於A' Design Award 銀獎

HanKkeut 品牌識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計HanKkeut 品牌識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。HanKkeut 品牌識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
尺寸同包裝: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
標籤: Learning Method, Brand Identity, all in one, connect, ascension
生產技術: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
設計挑戰: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
研究: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
靈感: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
項目時長: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
操作流程: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
團隊成員: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
圖片來源: Visang Creative Design Lab, 2019