由設計師 Blend Design 創作嘅 Children Picture Books from China 展覽視覺效果 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品,獲獎類別為 平面設計。
銅平面· 2020
Children Picture Books from China 展覽視覺效果
客戶: Confucius Institute Headquarters
平面 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #97864 嘅獲獎狀態設計
關於 Children Picture Books from China 展覽視覺效果
由孔子學院總部組織的“中國兒童讀物展覽”在法蘭克福書展兒童館向公眾展出。專家們從不同的圖畫書中選擇了梁培龍的水墨畫作為整體的視覺設計風格。然後,設計師從樑的繪畫中提取出墨點的元素,增強了飽和度,並將其與繪畫一起使用。新的視覺風格不僅可以滿足展覽需求,而且具有東方風味。中國獨特的畫面美出現在國際舞台上。
榮譽認可
關於A' Design Award 銅獎
Children Picture Books from China 展覽視覺效果是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Children Picture Books from China 展覽視覺效果將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Children Picture Books from China 展覽視覺效果出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
- 尺寸同包裝
- Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
- 標籤
- Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
- 生產技術
- This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
- 設計挑戰
- Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
- 研究
- Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
- 靈感
- The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
- 項目時長
- The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
- 操作流程
- The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
- 專利
- Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters - 團隊成員
- Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang - 圖片來源
- Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016
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