由設計師 Jekyll & Hyde 創作嘅 Digital Design Days 品牌形象 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2020
Digital Design Days 品牌形象
客戶: Digital Design Days
平面 類別嘅 A' Design Award 銅獎 得獎者
13,115
經驗證嘅獲獎者
驗證設計 #89836 嘅獲獎狀態設計
關於 Digital Design Days 品牌形象
Digital Design Days係為一個國際數碼設計盛事而創作嘅品牌形象。標誌係一個可因應使用尺寸而變化嘅回應式圖案,透過改變組成佢嘅單一元素嘅疏密度嚟調整。字母D就係由呢啲元素砌成,予人一種光線、能量同動感嘅聯想。九色色板標示唔同屆別同國家,亦設有線條版本以支援黑白使用。呢套形象設計適用於數碼媒體同印刷品,喺大小尺寸下都能靈活運用。
榮譽認可
關於A' Design Award 銅獎
Digital Design Days 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Digital Design Days 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Digital Design Days 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- 尺寸同包裝
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- 標籤
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- 生產技術
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- 設計挑戰
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- 研究
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- 靈感
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- 項目時長
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- 操作流程
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- 專利
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- 團隊成員
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - 圖片來源
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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