Laura Ferrario 嘅作品 Fattoria il Gambero - Winery 視覺辨識

由設計師 Laura Ferrario 創作嘅 Fattoria il Gambero - Winery 視覺辨識係備受推崇嘅 2017 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2017

Fattoria il Gambero - Winery 視覺辨識

由 Laura Ferrario

客戶: Ferrariodesign

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #57420 嘅獲獎狀態

探索服務喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Fattoria il Gambero - Winery 視覺辨識

Fattoria il Gambero 以充滿活力和現代的方式進入市場，以增強其自身的歷史，其歷史可以追溯到 1880 年。這就是風格化「G」商標的原因；它傳達了開瓶器打開瓶子的感覺，並且類似於通往公司的道路。無襯線字體為這個有點抽象的符號增添了實質內容，並將其古老的過去與現在緊密地聯繫在一起。這些顏色為整個圖像帶來了創新的觸感，同時保留了過去的某些特徵，例如，在小冊子的壓花紙中。

榮譽認可

關於A' Design Award 鐵獎

Fattoria il Gambero - Winery 視覺辨識是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Fattoria il Gambero - Winery 視覺辨識將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Fattoria il Gambero - Winery 視覺辨識因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
標籤: Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
生產技術: The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
靈感: The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
項目時長: The project started in April 2004 an finish on May 2013
團隊成員: Creative Director: Laura Ferrario
Photo: Sauro sorana
圖片來源: Fotoforma

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