Chungsheng Chen, Enyang Chen and Wanyun Lo 嘅作品 PatchU 品牌識別、角色設計

由設計師 Chungsheng Chen, Enyang Chen and Wanyun Lo 創作嘅 PatchU 品牌識別、角色設計係備受推崇嘅 2026 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2026

PatchU 品牌識別、角色設計

由 Chungsheng Chen, Enyang Chen and Wanyun Lo

客戶: Tainan University of Technology/Product Design Department

平面類別嘅 A' Design Award 鐵獎得獎者

7,209

經驗證嘅獲獎者

驗證設計 #180916 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 PatchU 品牌識別、角色設計

PatchU係一個品牌同角色設計項目，將剩餘嘅床上用品布料變成毛絨玩具同生活配飾。布料按尺寸、質感同色調分類，再用靈活嘅紙樣縫製成簡單嘅陪伴公仔。外露嘅車線同拼布保留為品牌識別嘅一部分，令每件作品都同其他嘅略有唔同。包裝同插畫解釋咗物料嘅來源。目的係賦予剩餘紡織品新嘅價值，喺日常生活入面搵到一個溫暖嘅位置。

榮譽認可

關於A' Design Award 鐵獎

PatchU 品牌識別、角色設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計PatchU 品牌識別、角色設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。PatchU 品牌識別、角色設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
標籤: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
生產技術: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
設計挑戰: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
研究: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
靈感: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
項目時長: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
操作流程: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
專利: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
團隊成員: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
圖片來源: Image#1~#5: acdesign associates International Co., Ltd.