Rodolpho Henrique 嘅作品 Serasa Digital 流動應用程式

由設計師 Rodolpho Henrique 創作嘅 Serasa Digital 流動應用程式係備受推崇嘅 2025 A' Design Award 鐵獎得獎作品，獲獎類別為流動設計。

鐵流動· 2025

Serasa Digital 流動應用程式

由 Rodolpho Henrique

客戶: Serasa

流動類別嘅 A' Design Award 鐵獎得獎者

17,060

經驗證嘅獲獎者

驗證設計 #169575 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Serasa Digital 流動應用程式

Serasa 係一間信貸報告機構,為超過十億人收集同整合信貸評分數據。呢個項目旨在徹底革新現有嘅 B2B 平台,並且高度專注於用戶需求。從產品角度嚟講,目標係減少客戶支援查詢,同時提升轉換率。主要挑戰係喺一個信貸服務信任度尚未普遍建立嘅行業入面,以用戶為中心嘅角度重新構想 B2B 平台。

榮譽認可

關於A' Design Award 鐵獎

Serasa Digital 流動應用程式是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Serasa Digital 流動應用程式將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Serasa Digital 流動應用程式因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
尺寸同包裝: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
標籤: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
生產技術: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
設計挑戰: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
研究: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
靈感: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
項目時長: The projects started in January 2023 and finished in December 2023
操作流程: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
團隊成員: Rodolpho Henrique
圖片來源: Rodolpho Henrique