由設計師 Alice Zong 創作嘅 Serpent Of Dreams 品牌設計係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2025

Serpent Of Dreams 品牌設計

由 Alice Zong

客戶: Alice Zong Design

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #167614 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Serpent Of Dreams 品牌設計

《夢之蛇》是一個視覺品牌項目，靈感源自蛇年，象徵蛻變與智慧。項目透過蛇形形態、精緻圖案及豐富的色彩調配,將傳統紋飾與現代設計巧妙融合。作品以幾何平衡、創新質感及文化共鳴見稱,和諧地結合傳統與當代美學,既具視覺震撼力,又能引起廣泛共鳴。

榮譽認可

關於A' Design Award 銅獎

Serpent Of Dreams 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Serpent Of Dreams 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Serpent Of Dreams 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Serpent Of Dreams is a visual branding project inspired by the Year of the Snake, blending traditional symbolism with contemporary design. It features elegant serpentine forms, intricate patterns, and a rich color palette to evoke themes of transformation and wisdom. The design’s dynamic compositions, geometric harmony, and innovative textures create a visually striking and culturally resonant identity, setting it apart with a balance of tradition and modernity.
尺寸同包裝: 3600 x 3600px
1800 x 1800px
標籤: Year of the Snake, Visual Branding, Cultural Symbolism, Modern Design, Transformation, Wisdom, Mythology-Inspired, Dynamic Patterns, Geometric Harmony
生產技術: Serpent Of Dreams was created using a combination of vector based software for precision and digital illustration tools for intricate patterns and textures. The design employed advanced layering techniques to achieve depth and fluidity, with a focus on geometric balance and organic forms. Extensive prototyping ensured scalability and adaptability across mediums, from digital platforms to print applications, highlighting its versatility and attention to detail.
設計挑戰: The biggest challenge of this project was balancing cultural authenticity with modern design innovation. Internally, it required extensive research to respect the historical symbolism of the serpent across cultures. Socially, it was crucial to create a design that resonated universally while avoiding cultural misrepresentation. Externally, scalability and precision posed challenges, overcome through advanced digital tools and iterative prototyping to achieve a versatile and impactful result.
研究: The research for Serpent Of Dreams focused on cultural symbolism and design innovation. The objective was to explore the serpent’s representation in mythology and its connection to transformation and wisdom. Using qualitative methods, the study analyzed traditional art, cultural motifs, and modern aesthetics. Tools included historical archives, design software, and audience feedback. Results revealed the serpent’s universal appeal, inspiring a design that bridges tradition and contemporary branding.
靈感: Inspired by the cultural significance of the Year of the Snake, symbolizing wisdom, transformation, and renewal, this project draws deeply from the designer’s Chinese heritage. The logo, featuring the designer’s father’s hand drawn Chinese calligraphy, connects tradition with modernity. Influenced by traditional art, mythology, and the graceful movement of serpents, extensive research into serpentine motifs and dynamic geometry shaped the visual language, blending cultural symbolism with contemporary design.
項目時長: The Serpent Of Dreams project was developed over the course of 2024, with creative research and initial concepts originating in China and the final design execution and refinement completed in California. The project features the designer’s father’s hand drawn Chinese calligraphy, adding authenticity and cultural depth. This cross cultural approach enriched the project’s visual and symbolic impact, blending traditional inspirations with contemporary design practices.
操作流程: This project seamlessly integrates across digital and physical mediums, blending the designer’s Chinese cultural heritage with modern design. The modular design, anchored by the logo featuring the designer’s father’s hand-drawn Chinese calligraphy, adapts easily for animations, print, and interactive platforms. Dynamic serpentine forms flow gracefully in motion graphics, creating an engaging visual narrative, while the scalable layered design ensures precision, clarity, and impact across formats.
專利: Alice Zong Design
團隊成員: Alice Zong
圖片來源: Alice Zong