Rachel Tsang 嘅作品 International Jewellery Show 2024 展覽設計

由設計師 Rachel Tsang 創作嘅 International Jewellery Show 2024 展覽設計係備受推崇嘅 2025 A' Design Award 銀獎得獎作品，獲獎類別為活動設計。

銀活動· 2025

International Jewellery Show 2024 展覽設計

由 Rachel Tsang

客戶: Hong Kong Trade Development Council

活動類別嘅 A' Design Award 銀獎得獎者

82,410

經驗證嘅獲獎者

驗證設計 #167022 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 International Jewellery Show 2024 展覽設計

國際珠寶展2024係為香港會議展覽中心一年一度嘅珠寶貿易展覽會而創作嘅展覽設計。整個佈局覆蓋75萬平方呎,橫跨五個展覽廳同18個不同嘅專區。設計以四季為主題,包括繁花盛放嘅春日花園、夏日森林、金色秋日別墅同冬日城堡。輕巧嘅鋁製框架配上半透明磨砂面板,令整個展覽可以喺三日內裝嵌完成。燈光同主題元素引領參觀者穿梭於各個展出嘅珠寶系列之中。

榮譽認可

關於A' Design Award 銀獎

International Jewellery Show 2024 展覽設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計International Jewellery Show 2024 展覽設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。International Jewellery Show 2024 展覽設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The HKTDC Hong Kong International Jewellery Show is an annual trade fair held at the Hong Kong Convention and Exhibition Centre. It showcases a wide range of jewelry and gemstones, featuring distinct zones like the Hall of Extraordinary and Hall of Fame. The event highlights international and regional manufacturers, wholesalers, retailers, traders, buyers, and designers, providing a significant platform for global market engagement.
尺寸同包裝: The event showcased the best of the jewelry industry, with 18 distinct zones in 5 major exhibition halls including Hall 1, Hall 3, Hall 5, Grand Hall & Convention Hall, with a total 750,000 sqft. Due to the tight 3-days installation period, we applied a lightweight and easily assembled structural system like aluminium framing system and semi-transparent frosted panel to create the Spring, Summer, Fall and Winter themes for each major zone, created an unforgettable experience for our visitors. This logistical hurdle required exceptional planning, coordination, and the implementation of innovative solutions to ensure the successful transformation of the vast space.
標籤: Jewellery Show, HKTDC, Exhibition Design
生產技術: The design team integrated AI generated image as a key visual for different thematic halls, such as the floral diamond scepter for spring, lively gem ladybird for summer, to emphasize the beauty and delicacy of the jewelry. This innovative approach highlighted the contrast between nature and technology, showcasing the craftsmanship and innovation of the exhibitors. The overall design strategy involved creating thematic elements for each season, enhancing the focus to our featured diamonds and guiding attendees on a journey of discovery. The use of AI and technology not only added a modern touch but also enhanced the visual and interactive experience for the visitor.
設計挑戰: We faced significant challenges to transforming a 750,000 sqft exhibition hall in less than 3 days. The design team had to work within a tight schedule and budget, while to create articulate decorative pieces and incorporate different architectural languages. For example the Safari forest with live plantings for Summer, European arches and columns for Fall, together with different lighting treatment, applied different material, texture and VM display items to enhance the overall ambiance.
研究: The exhibition halls were designed according to the theme of four seasons, with AI integrated concept, each reflecting a different mood and style of jewelry. Spring featured a refreshing garden with floral arches, Summer celebrated craftsmanship with a vibrant forest theme and AI ladybirds, Fall showcased prestigious pieces in a golden villa, and Winter offered a luxurious experience with a winter castle and sparkling snowflakes. The design team's approach aimed to enhance the allure of the jewelry collections and guide attendees on a journey of discovery
靈感: To celebrate the 40th anniversary of Hong Kong International Jewellery Show, we created a vibrant event experience which allowed all visitors to Be part of the Splendid Legacy. Through the unique hall layout and thematic zone design around the four seasons, it reflected different moods and styles of our priceless masterpieces, which symbolized the cycle of life and creativity. The design team's cohesive approach created a visually stunning experience that captivated visitors and showcased breathtaking collections.
項目時長: The event was held from 29th Feb to 4th Mar 2024 at Hong Kong Conference and Exhibition Centre (HKCEC). We spent over six months from design kick-off to project completion, focus on hall layout design & visitors journey. We transformed the venue into a premier diamond event, ensuring every detail was meticulously curated to enhance the experience for both exhibitors and buyers. This strategic approach not only showcased the brilliance and allure of diamond brands but also fostered meaningful connections within the industry, making the event a pivotal business hub for all visitors.
操作流程: The exhibition halls are designed according to the theme of four seasons, each reflecting a different mood and style of jewellery. The four seasons also symbolize the cycle of life and creativity in the jewellery industry. The design team's approach was to create a cohesive and visually stunning experience that would captivate visitors and showcase the breathtaking jewellery collections. By carefully curating the layout, lighting, and thematic elements of each zone, they were able to enhance the allure of the featured pieces and guide attendees on a journey of discovery.
團隊成員: HKTDC Creative Department