由設計師 Katie Tai and Ciang Fan - OCT Ent. 創作嘅 Mai Meng 巡迴演唱會 係備受推崇嘅 2026 A' Design Award 金獎 得獎作品，獲獎類別為 活動設計。
金活動· 2026
Mai Meng 巡迴演唱會
由 Katie Tai and Ciang Fan - OCT Ent.
客戶: OCT Entertainment Co., Ltd.
活動 類別嘅 A' Design Award 金獎 得獎者
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經驗證嘅獲獎者
驗證設計 #175407 嘅獲獎狀態設計
關於 Mai Meng 巡迴演唱會
《埋萌》以「珍惜當下」為主題，係一個誌慶華語流行樂壇三十五年演藝生涯嘅巡迴演唱會。呢個巡演將重新演繹嘅經典歌曲同極簡舞台設計融為一體。模組化、可移動兼透明嘅LED屏幕呈現高解像度嘅視覺影像，配合每首歌嘅情感氛圍。燈光同音樂節奏同步，音響效果亦會因應每個場地作出調校。城市專屬歌曲、現場大合唱同埋隱藏嘅手寫信件，邀請觀眾一齊參與其中。呢個巡演旨在連繫多年嘅老歌迷同年輕一代嘅觀眾。
榮譽認可
關於A' Design Award 金獎
Mai Meng 巡迴演唱會是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Mai Meng 巡迴演唱會將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Mai Meng 巡迴演唱會激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.
Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music. - 尺寸同包裝
- Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
- 標籤
- Mai Meng, 35th anniversary, concert tour, stage design, Event
- 生產技術
- We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
- 設計挑戰
- Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
- 研究
- We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
- 靈感
- The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
- 項目時長
- The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
- 操作流程
- We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
- 專利
- Copyrights belong to OCT Entertainment Co., Ltd., 2025
- 團隊成員
- Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd. - 圖片來源
- OCT Entertainment Co., Ltd.
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