由設計師 Texture Maker Enterprise Co. Ltd. 創作嘅 Texture Maker 品牌重塑 係備受推崇嘅 2025 A' Design Award 銀獎 得獎作品，獲獎類別為 平面設計。
銀平面· 2025
Texture Maker 品牌重塑
由 Texture Maker Enterprise Co. Ltd.
客戶: Texture Maker Enterprise Co., Ltd.
平面 類別嘅 A' Design Award 銀獎 得獎者
84,066
經驗證嘅獲獎者
驗證設計 #165552 嘅獲獎狀態設計
關於 Texture Maker 品牌重塑
Texture Maker定位為食品質感設計專家，已重新定義其品牌策略及形象以支持全球擴張。建基於食品科學及設計專業知識，全新系統反映與客戶共同打造矚目產品的使命。經過數月與外部品牌團隊的深入討論,此品牌形象突顯引領潮流、提供多元解決方案,以及創造啟發愉悅及驚喜飲食體驗的能力,遍及全球。
榮譽認可
關於A' Design Award 銀獎
Texture Maker 品牌重塑是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Texture Maker 品牌重塑將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Texture Maker 品牌重塑是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- 標籤
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- 生產技術
- Adobe Creative Suite, Co-create Workshop
- 設計挑戰
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - 研究
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- 靈感
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- 項目時長
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- 操作流程
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- 團隊成員
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - 圖片來源
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
