由設計師 Doraj Design House 創作嘅 Borna Sazegan 品牌形象 係備受推崇嘅 2025 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2025
Borna Sazegan 品牌形象
客戶: Doraj Design House
平面 類別嘅 A' Design Award 銅獎 得獎者
13,296
經驗證嘅獲獎者
驗證設計 #160893 嘅獲獎狀態設計
關於 Borna Sazegan 品牌形象
Borna Sazegan係為一間興建大型建築結構嘅公司而設計嘅品牌形象。呢個形象以線條為基礎，靈感嚟自建築工程中金属結構交錯嘅線條。呢啲線條組成動物形象，喺當中可以睇到建築結構嘅細節。每種動物都帶有特定嘅意義：犀牛代表力量同耐力，馬代表速度，鹿代表美麗，而獅子則帶領住整個群體。配色方案運用暖色同冷色，傳遞出力量與寧靜並存嘅感覺。呢啲插畫可以以局部細節或者完整形式嚟使用。
榮譽認可
關於A' Design Award 銅獎
Borna Sazegan 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Borna Sazegan 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Borna Sazegan 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- 尺寸同包裝
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- 標籤
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- 生產技術
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- 設計挑戰
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- 研究
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- 靈感
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- 項目時長
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- 操作流程
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- 專利
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- 團隊成員
- Mohammad Roustaei, Amirhossein Paydar
- 圖片來源
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