由設計師 Chungsheng Chen and Eddie Wang 創作嘅 Seawool 品牌項目 係備受推崇嘅 2024 A' Design Award 鐵獎 得獎作品，獲獎類別為 平面設計。
鐵平面· 2024
Seawool 品牌項目
由 Chungsheng Chen and Eddie Wang
客戶: Tainan University of Technology/Product Design Deparment
平面 類別嘅 A' Design Award 鐵獎 得獎者
14,446
經驗證嘅獲獎者
驗證設計 #160731 嘅獲獎狀態設計
關於 Seawool 品牌項目
呢個品牌將時尚與可持續發展完美結合，以專業技術同風格將回收蠔殼融入日常生活。標誌採用大楷字母呈現，象徵住持續創新嘅精神，而雙o字母代表循環可持續性，寓意永續更新。整體設計散發優雅氣息，體現對時尚同品質嘅追求。標準字體融入波浪同向上動勢元素，展示對大自然嘅尊重同持續進步嘅理念。呢個品牌充滿活力、富有創新精神，係時尚同環保潮流嘅領導者。
榮譽認可
關於A' Design Award 鐵獎
Seawool 品牌項目是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Seawool 品牌項目將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Seawool 品牌項目因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- 尺寸同包裝
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - 標籤
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- 生產技術
- The Branding project all done in Adobe Illustrator and Photoshop software.
- 設計挑戰
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- 研究
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- 靈感
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- 項目時長
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- 操作流程
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- 專利
- Trademark: Creative Tech Textile Co., Ltd.
- 團隊成員
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - 圖片來源
- All images copyright: Acdesign Associates International Co.,Ltd.
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