Hu Wan and Li Jianpeng 嘅作品 Imoment 低度酒系列

由設計師 Hu Wan and Li Jianpeng 創作嘅 Imoment 低度酒系列係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為烹飪藝術設計。

銅烹飪藝術· 2024

Imoment 低度酒系列

由 Hu Wan and Li Jianpeng

客戶: Netease Yanxuan Trading Co. Ltd

烹飪藝術類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #154735 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Imoment 低度酒系列

年輕消費者傾向飲用低度酒精飲品，以獲得微醺嘅感覺，帶嚟放鬆、喜悅同埋與人分享嘅樂趣。為咗幫助佢哋喺開啟imoment飲品時更好咁體驗屬於自己嘅時刻，imoment嘅重要賣點係透過設計呈現令人驚艷、優美同難忘嘅時刻，喺低度酒系列中有別於市場上眾多同類產品。透過融合視覺同生理上嘅微醺感受，產品提供咗一種沉浸式嘅微醺體驗。

榮譽認可

關於A' Design Award 銅獎

Imoment 低度酒系列是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Imoment 低度酒系列將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Imoment 低度酒系列出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
尺寸同包裝: Available in multiple sizes and shapes
標籤: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
生產技術: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
設計挑戰: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
研究: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
靈感: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
項目時長: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
操作流程: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
團隊成員: Hu Wan
Li Jianpeng
圖片來源: Creator Hu Wan
Illustrator Li Jianpeng