由設計師 Hiroshi Kurisaki 創作嘅 Sparrow Branding 企業形象識別 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2023
Sparrow Branding 企業形象識別
客戶: Hiroshi Kurisaki Design
平面 類別嘅 A' Design Award 銅獎 得獎者
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驗證設計 #150366 嘅獲獎狀態設計
關於 Sparrow Branding 企業形象識別
Sparrow Branding係為一間於2020年成立、總部設於東京嘅廣告製作公司所創作嘅企業形象識別。呢套形象識別涵蓋標誌設計、主視覺同信紙文具用品。公司名稱嘅由來——一隻麻雀,配以松樹作為象徵性嘅樹木一同呈現。呢個概念源自一個故仔:一棵松樹保護麻雀免受一切傷害。實物松枝由花藝師親手編排,配合逼真嘅麻雀模型進行實景拍攝,而非使用電腦繪圖製作。整體視覺風格著重強烈同莊重嘅感覺,而非走可愛路線。
榮譽認可
關於A' Design Award 銅獎
Sparrow Branding 企業形象識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sparrow Branding 企業形象識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sparrow Branding 企業形象識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- 尺寸同包裝
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- 標籤
- Branding, Logo, Japan, Typography, Blue
- 生產技術
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- 設計挑戰
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- 研究
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- 靈感
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- 項目時長
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- 操作流程
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- 圖片來源
- Photo By Bird And Insect Ltd.
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