由設計師 Jonathan Andrade 創作嘅 Evoluwe 品牌識別係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2023

Evoluwe 品牌識別

由 Jonathan Andrade

客戶: Evoluwe

平面類別嘅 A' Design Award 銀獎得獎者

33,894

經驗證嘅獲獎者

驗證設計 #149212 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Evoluwe 品牌識別

Evoluwe係為一間客戶服務顧問公司打造嘅品牌識別。呢個識別運用字母E同W嘅組合,表達共同而持續嘅進化理念。標誌由三個幾何圖形構成,代表顧問流程嘅三個階段。正方形代表理解客戶需求嘅時刻;第二個圖形有一個圓角,標誌住轉變嘅開始;第三個圖形有兩個圓角,展現進化嘅完成。整個設計以黃金比例作為構圖基準,確保品牌識別喺數碼同印刷媒介上都保持一致。

榮譽認可

關於A' Design Award 銀獎

Evoluwe 品牌識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Evoluwe 品牌識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Evoluwe 品牌識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
尺寸同包裝: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
標籤: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
生產技術: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
設計挑戰: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
研究: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
靈感: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
項目時長: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
操作流程: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.