由設計師 Pilotfisch GmbH and Co. KG 創作嘅 Buddy Workwear 品牌形象 係備受推崇嘅 2022 A' Design Award 銀獎 得獎作品，獲獎類別為 廣告設計。
銀廣告· 2022
Buddy Workwear 品牌形象
客戶: Buddy Workwear Manufaktur
廣告 類別嘅 A' Design Award 銀獎 得獎者
48,608
經驗證嘅獲獎者
驗證設計 #140102 嘅獲獎狀態設計
關於 Buddy Workwear 品牌形象
Buddy Workwear 係為一間德國工作服製造商打造嘅品牌形象。Buddy 呢個名字構成咗成個品牌形象嘅核心，源自公司舊有嘅名稱。深藍色作為主色調，令產品同相片更加突出，而淺藍色就用作點綴同亮點色。呢兩隻顏色好似好拍檔咁互相襯托。簡潔嘅字體同樸實嘅用詞，突顯咗品牌直率嘅態度。呢個品牌形象應用喺印刷宣傳冊、網站、影片同社交媒體宣傳活動之上。
榮譽認可
關於A' Design Award 銀獎
Buddy Workwear 品牌形象是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Buddy Workwear 品牌形象將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Buddy Workwear 品牌形象是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- 尺寸同包裝
- Brochures DIN A4
- 標籤
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- 生產技術
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- 設計挑戰
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- 研究
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- 靈感
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- 項目時長
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- 操作流程
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- 團隊成員
- Pilotfisch GmbH & Co. KG
- 圖片來源
- Photography: Fotografie Witte Wattendorff GmbH, Münster
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