PepsiCo Design and Innovation 嘅作品 Pepsi Smart Can 互動飲品罐

由設計師 PepsiCo Design and Innovation 創作嘅 Pepsi Smart Can 互動飲品罐係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為廣告設計。

金廣告· 2025

Pepsi Smart Can 互動飲品罐

由 PepsiCo Design and Innovation

廣告類別嘅 A' Design Award 金獎得獎者

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經驗證嘅獲獎者

驗證設計 #169608 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Pepsi Smart Can 互動飲品罐

Pepsi Smart Can 係一款互動飲品罐，同時亦係一個數碼平台。呢個罐透過數碼入口將用戶連繫到各種內容，提供持續不斷嘅體驗，而唔係短暫嘅推廣活動。Pepsi Smart Can 係為咗紀念 Pepsi 全球品牌形象革新而創作。呢個平台會根據個人興趣分享內容，例如音樂、體育、美食同時尚。本地創作者可以為自己嘅社群協助打造同 Pepsi 相關嘅內容。設計嘅目標係支持互動式故事敍述，令影響力超越單一宣傳活動而持久延續。

榮譽認可

關於A' Design Award 金獎

Pepsi Smart Can 互動飲品罐是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi Smart Can 互動飲品罐將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi Smart Can 互動飲品罐激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
靈感: We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.

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