由設計師 Pentaheal and Eidetic 創作嘅 Pentaheal Clinic Rebranding 品牌形象 係備受推崇嘅 2022 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2022
Pentaheal Clinic Rebranding 品牌形象
客戶: Eidetic Marketing
平面 類別嘅 A' Design Award 銅獎 得獎者
13,735
經驗證嘅獲獎者
驗證設計 #135773 嘅獲獎狀態設計
關於 Pentaheal Clinic Rebranding 品牌形象
Pentaheal Clinic品牌重塑係為一間專攻功能醫學嘅韓國診所所創作嘅品牌形象。呢個形象嘅主要主題係「延伸」。設計運用咗國際通用嘅醫療十字符號,作為一種簡單易懂嘅視覺語言,等嚟自唔同國家嘅病人都可以一眼認出。呢個標誌將十字圖案同診所名稱縮寫嘅字母P同H結合喺一齊。標誌嘅軸線向兩個方向延伸,令呢個標記可以靈活運用喺唔同形狀同尺寸嘅應用項目上。呢套設計亦為診所喺首爾嘅每一層樓設計咗相應嘅標示系統。
榮譽認可
關於A' Design Award 銅獎
Pentaheal Clinic Rebranding 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pentaheal Clinic Rebranding 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pentaheal Clinic Rebranding 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- 尺寸同包裝
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - 標籤
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- 生產技術
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- 設計挑戰
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- 研究
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- 靈感
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- 項目時長
- The project started in July 2021 and finished in December 2021 in Seoul.
- 操作流程
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- 團隊成員
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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