Akihito Shimizu 嘅作品 Terra Coffee Roasters 品牌設計

由設計師 Akihito Shimizu 創作嘅 Terra Coffee Roasters 品牌設計係備受推崇嘅 2022 A' Design Award 白金獎得獎作品，獲獎類別為平面設計。

白金平面· 2022

Terra Coffee Roasters 品牌設計

由 Akihito Shimizu

客戶: Terra Coffee Roasters

平面類別嘅 A' Design Award 白金獎得獎者

573,280

經驗證嘅獲獎者

驗證設計 #134335 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Terra Coffee Roasters 品牌設計

這個曲線標誌設計以咖啡豆種植環境中飄散的香氣為主題,透過視覺呈現天然優質的咖啡體驗。每個品牌標籤均採用當地照片拼貼,將生產者的面孔與其產地、環境及消費者連繫起來,並配合圖像呈現風味特性。此設計傳達了各個地區所生產的多樣化咖啡的獨特魅力。

榮譽認可

關於A' Design Award 白金獎

Terra Coffee Roasters 品牌設計是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Terra Coffee Roasters 品牌設計展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Terra Coffee Roasters 品牌設計是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
尺寸同包裝: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
標籤: Branding, Coffee, Graphicdesign, Package, Logo, Identity
生產技術: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
設計挑戰: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
研究: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
靈感: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
項目時長: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
操作流程: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
團隊成員: Kiyoshi Uehara
Akihito Shimizu
圖片來源: Photography : Yuma Gamae(Package,PR Tools)