由設計師 ChingYu Liu 創作嘅 Mao Xin Tea House 視覺識別係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2022

Mao Xin Tea House 視覺識別

由 ChingYu Liu

客戶: BlackLiuStudio

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #132541 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Mao Xin Tea House 視覺識別

茂鑫茶館旨在展現東方茶及其文化之美。特別是這種茶的特色是每根有兩片葉子。當他們將其與當地的茶文化結合起來時，很容易將其與禪宗文化聯繫起來，因為許多地塊都以類似於日本假山花園的圓形方式佈置。

榮譽認可

關於A' Design Award 鐵獎

Mao Xin Tea House 視覺識別是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mao Xin Tea House 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mao Xin Tea House 視覺識別因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
尺寸同包裝: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
標籤: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
生產技術: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
設計挑戰: Finding the right design to attract the attention of a younger generation of new users.
研究: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
靈感: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
項目時長: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
操作流程: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
團隊成員: ChingYu-Liu
圖片來源: ChingYu-Liu, 2021.