Kamal Rizk - Bold Branding 嘅作品 Voila Cool Stuff 冰淇淋包裝

由設計師 Kamal Rizk - Bold Branding 創作嘅 Voila Cool Stuff 冰淇淋包裝係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2022

Voila Cool Stuff 冰淇淋包裝

由 Kamal Rizk - Bold Branding

客戶: Voila Dessert Shop

包裝類別嘅 A' Design Award 鐵獎得獎者

22,155

經驗證嘅獲獎者

驗證設計 #131926 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Voila Cool Stuff 冰淇淋包裝

這是一系列9種冰淇淋口味設計的包裝，統一在一個標誌性的標誌下，其中設計師重塑了冰淇淋的呈現方式。他創造了一個新的主題，通過象徵性的水果和花蜜圖案、原創的版式以及強調設計元素的相關新鮮色彩的形式重新想像不同的口味。該設計通過所有系列中使用的舌頭圖標簡單地重現了味道的概念，並喚起了一種不同的感知方式。

榮譽認可

關於A' Design Award 鐵獎

Voila Cool Stuff 冰淇淋包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Voila Cool Stuff 冰淇淋包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Voila Cool Stuff 冰淇淋包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
尺寸同包裝: Various Tapered Paper Ice Cream Containers
標籤: branding, packaging, packaging, illustration, typography, icecream, identity
生產技術: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
設計挑戰: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
研究: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
靈感: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
項目時長: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
操作流程: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
團隊成員: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager