K-Chic 品牌形象

由 Zi Huai Shen

客戶: Central Kitchen

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #130694 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 K-Chic 品牌形象

K-Chic係一個為韓式炸雞外賣品牌設計嘅品牌形象。標誌將字母K同雞爪印結合,帶出「遠征」嘅概念。字體設計參考咗韓國懷舊廣告嘅風格,令人聯想起響亮嘅口號。輔助圖案運用戰旗、古地圖同雞戰士等元素,表達韓國武士征途嘅主題。豐富嘅色彩喺標籤同包裝上標示唔同口味。主視覺將炸雞置於地圖之中,勾起人嘅食慾。

榮譽認可

關於A' Design Award 鐵獎

K-Chic 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計K-Chic 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。K-Chic 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
尺寸同包裝: Main image 3600px x 3600px. Optional images 1800px x 1800px
標籤: Packaging Design, Brand Identity, Brand Design
生產技術: Tag, Wrap
設計挑戰: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
研究: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
靈感: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
項目時長: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
團隊成員: Zi Huai Shen
圖片來源: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020