Frush Design 嘅作品 Fondazione Alinari 品牌識別

由設計師 Frush Design 創作嘅 Fondazione Alinari 品牌識別係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2021

Fondazione Alinari 品牌識別

由 Frush Design

客戶: Frush | Creative studio

平面類別嘅 A' Design Award 銀獎得獎者

43,653

經驗證嘅獲獎者

驗證設計 #125706 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Fondazione Alinari 品牌識別

Fondazione Alinari 係為 Fondazione Alinari per la Fotografia 打造嘅品牌識別。呢個公共機構喺佛羅倫斯成立，專責保存、管理同推廣 Alinari 攝影藏品。整個識別系統圍繞細楷字母 A 而建，佢係相機鏡頭嘅抽象化表達，同時亦可用作歷史檔案影像嘅相框。雕塑感十足嘅字體設計配上黑白色調，喚起光與影嘅意象。呢套系統應用喺印刷品、門票、目錄、周邊商品同網站等各方面。

榮譽認可

關於A' Design Award 銀獎

Fondazione Alinari 品牌識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fondazione Alinari 品牌識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fondazione Alinari 品牌識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
尺寸同包裝: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
標籤: brand design, merchandising, print materials, visual identity
生產技術: Brand design and visual identity and language.
設計挑戰: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
研究: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
靈感: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
項目時長: The project started in October 2020 in Florence (Italy) and it is still going on.
操作流程: It's a brand identity project to identificate a new public subject.
專利: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
團隊成員: Giuditta Valentina Gentile